الرئيسية › دليل الباحثين › Malika Haoucha

Malika Haoucha

الانتماء : University of Hassan II Casablanca

• 11منشورات (انتماء مغربي)
• 17مجموع المنشورات
• 32الاستشهادات
• 3مؤشر h

ORCIDOpenAlex

مجالات البحث

• Entrepreneurship Studies and Influences
• Microfinance and Financial Inclusion
• Gender, Labor, and Family Dynamics
• EFL/ESL Teaching and Learning
• Consumer Behavior in Brand Consumption and Identification

المنشورات (11)

• The influence of Big Data analytics strategy on performance: A comprehensive systematic literature review
  2025 · Corporate and Business Strategy Review · استُشهد به 1 مرة
• Brand dynamics throughout the centuries: branding and advertising history, brand emergence, transition, and classification
  2025 · History of Retailing and Consumption
• Women's Land Ownership in Morocco
  2024 · Advances in educational marketing, administration, and leadership book series
• Empowering Moroccan Women Through Social Entrepreneurship
  2024 · Advances in educational marketing, administration, and leadership book series
• Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to Ai-Conversational Apps: A Literature Review
  2023 · International Journal of Accounting, Finance, Auditing, Management and Economics · استُشهد به 2 مرة
• Digital solutions and Moroccan companies during the Covid-19 pandemic
  2022 · International Colloquium on Logistics and Supply Chain Management (LOGISTIQUA) · استُشهد به 3 مرة
• Moroccan University Student Mental and Psychological Health in the COVID-19 Pandemic
  2022 · Advances in educational marketing, administration, and leadership book series · استُشهد به 2 مرة
• Distance Learning as a Safe Haven During the COVID-19 Pandemic and Prospects for Post Pandemic
  2022 · Advances in educational marketing, administration, and leadership book series · استُشهد به 1 مرة
• University Teachers’ Perspectives on Adopting EMI in Morocco
  2020 · Springer eBooks · استُشهد به 9 مرة
• Intelligence Economique : Une revue de la littérature
  2019 · Revue Internationale des Sciences de Gestion
• Competitive Intelligence: A review of the literature
  2019 · Zenodo (CERN European Organization for Nuclear Research)

مجلات النشر

• Advances in educational marketing, administration, and leadership book series × 4
• Corporate and Business Strategy Review × 1
• History of Retailing and Consumption × 1
• International Journal of Accounting, Finance, Auditing, Management and Economics × 1
• International Colloquium on Logistics and Supply Chain Management (LOGISTIQUA) × 1
• Springer eBooks × 1

المنشورات حسب السنة

• 20252
• 20242
• 20231
• 20223
• 20201
• 20192

التعاون العلمي

المؤسسات الشريكة : École Nationale de Commerce et de Gestion de Tanger · Al Akhawayn University

المؤلفون المشاركون

• Youssef Nadri
• Driss Rahli
• Abdelati Hakmaoui
• Fadila Jehhad
• Soukaina Rizki
• Fatima Ezzahra Jaida
• Laila Omari
• Karima Ragouba
• Taoufiq DADOUCH
• Hamid Nechad
• Othman Boulitama
• Bouchra Bennani

البيانات البيبليوغرافية مصدرها OpenAlex (قاعدة مفتوحة).