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Malika Haoucha
Affiliation : University of Hassan II Casablanca
- 11Publications (affiliation in Morocco)
- 17Total publications
- 32Citations
- 3h-index
Research profile
Malika Haoucha has 11 indexed publications (2019–2025). Their work appears mainly in “Advances in educational marketing, administration, and leadership book series”, “Corporate and Business Strategy Review” and “History of Retailing and Consumption”. Their most cited article, “University Teachers’ Perspectives on Adopting EMI in Morocco” (2020), has been cited 9 times. 5 of these publications date from the last three years of activity. Their work is co-authored with at least 12 researchers.
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Create my free profile Add my publicationsResearch areas
- Entrepreneurship Studies and Influences
- Microfinance and Financial Inclusion
- Gender, Labor, and Family Dynamics
- EFL/ESL Teaching and Learning
- Consumer Behavior in Brand Consumption and Identification
Publications (11)
- The influence of Big Data analytics strategy on performance: A comprehensive systematic literature review
- Brand dynamics throughout the centuries: branding and advertising history, brand emergence, transition, and classification
- Women's Land Ownership in Morocco
- Empowering Moroccan Women Through Social Entrepreneurship
- Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to Ai-Conversational Apps: A Literature Review
- Digital solutions and Moroccan companies during the Covid-19 pandemic
- Moroccan University Student Mental and Psychological Health in the COVID-19 Pandemic
- Distance Learning as a Safe Haven During the COVID-19 Pandemic and Prospects for Post Pandemic
- University Teachers’ Perspectives on Adopting EMI in Morocco
- Intelligence Economique : Une revue de la littérature
- Competitive Intelligence: A review of the literature
Publication venues
- Advances in educational marketing, administration, and leadership book series × 4
- Corporate and Business Strategy Review × 1
- History of Retailing and Consumption × 1
- International Journal of Accounting, Finance, Auditing, Management and Economics × 1
- International Colloquium on Logistics and Supply Chain Management (LOGISTIQUA) × 1
- Springer eBooks × 1
Publications per year
- 20252
- 20242
- 20231
- 20223
- 20201
- 20192
Collaborations
Partner institutions : École Nationale de Commerce et de Gestion de Tanger · Al Akhawayn University
Co-authors
- Youssef Nadri
- Driss Rahli
- Abdelati Hakmaoui
- Fadila Jehhad
- Soukaina Rizki
- Fatima Ezzahra Jaida
- Laila Omari
- Karima Ragouba
- Taoufiq DADOUCH
- Hamid Nechad
- Othman Boulitama
- Bouchra Bennani
Bibliographic data from OpenAlex (open database).
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