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أسماء بن زيان

Affiliation : Centre Universitaire Morsli Abdellah de Tipaza

• 1Publications (affiliation in Algeria)
• 2Total publications
• 0Citations

OpenAlex

Research profile

أسماء بن زيان has 1 indexed publication (2020). Their work appears in “مجلة الاقتصاد و التنمية البشرية”.

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Research areas

• Marketing and Advertising Strategies
• Consumer Behavior in Brand Consumption and Identification
• Organizational Management and Innovation
• American History and Culture
• Consumer Behavior and Marketing Influence

Publications (1)

• أثر الإبتكار الإعلاني على الارتباطات الذهنية للعلامة التجارية
  2020 · مجلة الاقتصاد و التنمية البشرية

Bibliographic data from OpenAlex (open database).