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Elyria Kemp

Affiliation : LSU New Orleans

• 1Publications (affiliation in the United States)
• 105Total publications
• 2957Citations
• 28h-index

ORCIDOpenAlex

Research profile

Elyria Kemp has 1 indexed publication (2023). Their work appears in “Industrial Marketing Management”. Their most cited article, “B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands” (2023), has been cited 15 times. Their work is co-authored with at least 1 researcher.

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Research areas

• Consumer Behavior in Brand Consumption and Identification
• Marketing and Advertising Strategies
• Customer Service Quality and Loyalty
• Digital Marketing and Social Media
• Consumer Retail Behavior Studies

Publications (1)

• B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands
  2023 · Industrial Marketing Management · cited 15 times

Collaborations

Partner institutions : Southern Illinois University Carbondale

Co-authors

• Nwamaka A. Anaza

Bibliographic data from OpenAlex (open database).