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Benallel Guerriche

Affiliation : University of Abou Bekr Belkaïd

• 2Publications (affiliation in Algeria)
• 4Total publications
• 0Citations

OpenAlex

Research profile

Benallel Guerriche has 2 indexed publications (2017). Their work appears mainly in “DOAJ (DOAJ: Directory of Open Access Journals)” and “مجلة البحوث الاقتصادية والمالية”. Their work is co-authored with at least 1 researcher.

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Research areas

• Consumer Behavior in Brand Consumption and Identification
• Customer Service Quality and Loyalty
• Marketing and Advertising Strategies
• Consumer Behavior and Marketing Influence

Publications (2)

• L’EFFET DE L’IDENTITE DE LA MARQUE ET L’IDENTIFICATION SOCIALE SUR LA FIDÉLITÉ DES CLIENTS
  2017 · DOAJ (DOAJ: Directory of Open Access Journals)
• La relation entre l’Identité de la marque et la Fidélité des clients : Test et Validation empirique
  2017 · مجلة البحوث الاقتصادية والمالية

Publication venues

• DOAJ (DOAJ: Directory of Open Access Journals) × 1
• مجلة البحوث الاقتصادية والمالية × 1

Co-authors

• Sidi Mohammed Benachenhou

Bibliographic data from OpenAlex (open database).