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David E. Sprott

Affiliation : Claremont Graduate University

• 1Publications (affiliation in the United States)
• 133Total publications
• 8673Citations
• 45h-index

ORCIDOpenAlex

Research profile

David E. Sprott has 1 indexed publication (2023). Their work appears in “Psychology and Marketing”. Their most cited article, “Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review” (2023), has been cited 88 times.

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Research areas

• Consumer Behavior in Brand Consumption and Identification
• Consumer Market Behavior and Pricing
• Decision-Making and Behavioral Economics
• Consumer Retail Behavior Studies
• Behavioral Health and Interventions

Publications (1)

• Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review
  2023 · Psychology and Marketing · cited 88 times

Bibliographic data from OpenAlex (open database).