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Laya Mehyaoui

Affiliation : Université d'Oran 2 · University of Oran 2 Mohamed Ben Ahmed

• 2Publications (affiliation in Algeria)
• 2Total publications
• 0Citations

OpenAlex

Research profile

Laya Mehyaoui has 2 indexed publications (2016–2019). Their work appears in “Revue algérienne d'économie et gestion”. Their work is co-authored with at least 1 researcher.

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Research areas

• Consumer Behavior and Marketing Influence
• Digital Marketing and Social Media
• Consumer Market Behavior and Pricing
• Consumer Retail Behavior Studies
• Marketing and Advertising Strategies

Publications (2)

• "Impact de la promotion des ventes sur la décision d’achat du consommateur Algérien cas : d’un échantillon des visiteurs du salon de l’automobile Auto West Oran de l’année 2013 »
  2019 · Revue algérienne d'économie et gestion
• L’IMPACT D’UN PLAN DE COMMUNICATION SUR LES VENTES. CAS DE L’ENIE (ENTREPRISE NATIONALE DES INDUSTRIES ELECTRONIQUES.)
  2016 · Revue algérienne d'économie et gestion

Publication venues

• Revue algérienne d'économie et gestion (DzCademia page) × 2

Publications per year

• 20191
• 20161

Co-authors

• Bachir Boulenouar

Bibliographic data from OpenAlex (open database).