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حكيمة بوعناني

Affiliation : University of Abou Bekr Belkaïd

• 2Publications (affiliation in Algeria)
• 6Total publications
• 0Citations

OpenAlex

Research profile

حكيمة بوعناني has 2 indexed publications (2020–2021). Their work appears mainly in “DOAJ (DOAJ: Directory of Open Access Journals)” and “les cahiers du mecas”. Their work is co-authored with at least 1 researcher.

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Research areas

• Consumer Behavior and Marketing Influence
• Digital Marketing and Social Media
• Consumer Behavior in Brand Consumption and Identification
• Customer Service Quality and Loyalty
• Technology Adoption and User Behaviour

Publications (2)

• تأثير موثوقية وتماثل مصدر المعلومة على اتجاهات المستهلك: سمعة المصدر كمتغيرة معدلة
  2021 · DOAJ (DOAJ: Directory of Open Access Journals)
• تاثير قائد الراي على سلوك المستهلك الجزائري
  2020 · les cahiers du mecas

Publication venues

• DOAJ (DOAJ: Directory of Open Access Journals) × 1
• les cahiers du mecas (DzCademia page) × 1

Publications per year

• 20211
• 20201

Co-authors

• أمال خديم

Bibliographic data from OpenAlex (open database).