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Marcel Saucet

Affiliation : École Nationale d'Administration · Institut Pasteur d'Algérie · Algiers 2 University

• 3Publications (affiliation in Algeria)
• 11Total publications
• 35Citations
• 3h-index

OpenAlex

Research profile

Marcel Saucet has 3 indexed publications (2010–2020). Their work appears in “SSRN Electronic Journal”. Their most cited article, “From Dancing on the Street to Dating Online: Evaluating the Effects and Outcomes of Guerrilla Street Marketing” (2020), has been cited 3 times. 2 of these publications date from the last three years of activity.

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Research areas

• Marketing and Advertising Strategies
• Digital Marketing and Social Media
• Advertising and Communication Studies
• Literature, Culture, and Aesthetics
• Consumer Behavior in Brand Consumption and Identification

Publications (3)

• From Dancing on the Street to Dating Online: Evaluating the Effects and Outcomes of Guerrilla Street Marketing
  2020 · SSRN Electronic Journal · cited 3 times
• The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan
  2020 · SSRN Electronic Journal
• La Marque à Vivre: Étude des Relations Inconscientes Entre la Marque et ses Consommateurs
  2010 · SSRN Electronic Journal

Publications per year

• 20202
• 20101

Bibliographic data from OpenAlex (open database).