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Sofiane Laradi
Affiliation : University of Blida 2
- 20Publications (affiliation in Algeria)
- 21Total publications
- 224Citations
- 8h-index
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Create my free profile Add my publicationsResearch areas
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Behavior and Marketing Influence
Publications (20)
- Explaining continued cryptocurrency use: A UTAUT-based insights into Malaysian users
- Unveiling the Power of Communication Through Social Media Marketing in Brand Attachment Formation: Bridging Brand and Platform Outcomes
- Knowledge Management and AI‐Driven Green Practices for Sustainable Performance
- How, when, and why is EEG used in marketing? A literature review
- Continuance Intention of m-Banking Adoption: The Dynamics of UTAUT3, Trust and Attitudes
- The impact of information quality on behavioral intention: New insights from North African tourism sector
- Investigating the factors influencing social commerce purchase intention: A hybrid study based on PLS-SEM and fsQCA
- Young consumers' attitudes toward selecting green delivery option of ready-to-eat food products: a case of West Bengal, India using extended theory of planned behaviour model
- The Role of Brand Innovativeness and Sustainability in Building Loyalty
- Understanding factors affecting social commerce purchase behavior: A longitudinal perspective
- Leveraging capabilities of social media marketing for business success
- Crafting Robust Brands for Premium Pricing: Understanding the Synergy of Brand Strength, Loyalty, and Attachment
- Understanding sustainable outcomes in the digital age: The vital role of digital leadership in leveraging the impact of green innovation
- Deciphering Consumer-Based Brand Equity, Brand Preference, and Intentions in Algeria’s Home Appliance Market
- RETRACTED ARTICLE: Assessing the Tourist Appeal of a North African Destination: An Analysis of Destination Image and its Effect on Recommendations and Revisit Intentions
- The Effect of Ethical Leadership on Employee Engagement: The Mediating Role of Work Meaningfulness and Person-Organization Fit. Moderating Role of Self-Efficacy
- Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity
- An Arab Country's Digital Shift: A Case Study on Factors Influencing Mobile Banking Adoption in the Arab World
- إستخدام نظام المعلومات التسويقي في المؤسسات الصغيرة والمتوسطة: حالة ولاية البليدة
- إدارة الموارد البشرية في المؤسسات العمومية وأثرها على رضا المستفيدين: دراسة ميدانية في ولاية البليدة
Co-authors
- Amina Elfekair
- Noureddine Berber
- Omar Younes
- Yasmine Hamdane
- Mohammed Fellahi
- Ramzi Bouderdja
- Abdelhak Lefilef
- Benziane Roucham
- Tawfiq Seraa
- Youcef Souar
Bibliographic data from OpenAlex (open database).
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