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Zoubeyda Hellabi

Affiliation : University of Abou Bekr Belkaïd

• 2Publications (affiliation in Algeria)
• 2Total publications
• 0Citations

OpenAlex

Research profile

Zoubeyda Hellabi has 2 indexed publications (2018–2020). Their work appears mainly in “Revue Finance & marchés” and “les cahiers du mecas”. Their work is co-authored with at least 1 researcher.

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Research areas

• Consumer Behavior in Brand Consumption and Identification
• Consumer Market Behavior and Pricing
• Consumer Perception and Purchasing Behavior
• Marketing and Advertising Strategies
• Consumer Behavior and Marketing Influence

Publications (2)

• Innovation effect on brand trust case of Algerian consumer
  2020 · Revue Finance & marchés
• THE IMPACT OF PRODUCT CATEGORY, COUNTRY OF ORIGIN, INVOLVEMENT AND PRODUCT CHARACTERISTICS ON BRAND ATTACHMENT
  2018 · les cahiers du mecas

Publication venues

• Revue Finance & marchés (DzCademia page) × 1
• les cahiers du mecas (DzCademia page) × 1

Publications per year

• 20201
• 20181

Co-authors

• Abderrezzak Benhabib

Bibliographic data from OpenAlex (open database).