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Asmaa MESRAR
Affiliation : University of Hassan II Casablanca
- 5Publications (affiliation in Morocco)
- 10Total publications
- 0Citations
Research profile
Asmaa MESRAR has 5 indexed publications (2022–2026). Their work appears mainly in “Revue Internationale des Sciences de Gestion”, “International Journal of Accounting, Finance, Auditing, Management and Economics” and “Revue Française d'Economie et de Gestion”. 2 of these publications date from the last three years of activity. Their work is co-authored with at least 12 researchers.
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Create my free profile Add my publicationsResearch areas
- Employee Performance and Management
- Job Satisfaction and Organizational Behavior
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- scientometrics and bibliometrics research
Publications (5)
- Brand image under threat: How resistance shapes Moroccan consumer engagement and loyalty
- Territorial Health Groups in Morocco: A Reform Lever for Performant and Integrated Health System Governance
- Panorama de l'influence des Pratiques de Gestion des Ressources Humaines sur la Performance organisationnelle : Revue de Littérature
- NEUROLEADERSHIP : UNE APPROCHE ALTER POUR LA GESTION DU COMPORTEMENT ORGANISATIONNEL.
- LA CONTRIBUTION DE L'ÉCHANGE LEADER-MEMBRE DANS L'ENGAGEMENT ORGANISATIONNEL DES CADRES
Publication venues
- Revue Internationale des Sciences de Gestion × 2
- International Journal of Accounting, Finance, Auditing, Management and Economics × 2
- Revue Française d'Economie et de Gestion × 1
Publications per year
- 20261
- 20251
- 20223
Collaborations
Partner institutions : Université Ibn-Tofail
Co-authors
- Bouchra BELMOUFFEQ
- Zahra AIT BAHADOU
- IBTISSAM EL AKRANY
- Wijdane CHFIRA
- omar tazmaite
- Ilyas MOUTANE
- Hatim NHAILI
- Maryem BENBARI
- Fatima Zahra Dahmani
- Nabila Bhih
- Amine Dafir
- Reda BADOUAN
Bibliographic data from OpenAlex (open database).
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