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Hanane Meslem
Affiliation : University of Béjaïa
- 3Publications (affiliation in Algeria)
- 8Total publications
- 6Citations
- 1h-index
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Create my free profile Add my publicationsResearch areas
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- SMEs Development and Digital Marketing
- American History and Culture
- Technology Adoption and User Behaviour
Publications (3)
- Histoire du marketing en Algérie : De l’approche traditionnelle à la transformation digitale
- Understanding Digital Inbound Marketing Adoption Using TOE Model
- Netnographic Study on the Adoption of Inbound Marketing by E-Commerce Platforms in Algeria
Co-authors
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