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ليلى حقانة

Affiliation : University of Bechar

3Publications (affiliation in Algeria)
7Total publications
0Citations

Research profile

ليلى حقانة has 3 indexed publications (2018–2021). Their work appears in “Mağallaẗ al-ՙulūm al-iqtiṣādiyaẗ wa al-tasyīr wa al-ՙulūm al-tiğāriyaẗ”. 2 of these publications date from the last three years of activity. Their work is co-authored with at least 2 researchers.

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Research areas

Consumer Behavior and Marketing Influence
Marketing and Advertising Strategies
Consumer Behavior in Brand Consumption and Identification
Consumer Market Behavior and Pricing
Innovation and Knowledge Management

Publications (3)

المنتوج الوطني وسياسات مزيجه التسويقي -مع الإشارة للمؤسسة الوطنية للصناعات الإلكترونية -ENIE
2021 · Mağallaẗ al-ՙulūm al-iqtiṣādiyaẗ wa al-tasyīr wa al-ՙulūm al-tiğāriyaẗ
أثر حملات التسويق الاجتماعي على سلوك المستهلك إتجاه المنتوج المحلي:, تقييم حملة استهلك جزائري لسنة 2015
2019
إدارة العلاقة مع الزبون ودورها في تنمية رأسمال الفكري
2018

Publications per year

20211
20191
20181

Co-authors

Bibliographic data from OpenAlex (open database).