الرئيسية › دليل الباحثين › Vikas Arya

Vikas Arya

الانتماء : International University of Rabat

• 21منشورات (انتماء مغربي)
• 59مجموع المنشورات
• 2061الاستشهادات
• 20مؤشر h

ORCIDOpenAlex

مجالات البحث

• Consumer Behavior in Brand Consumption and Identification
• Digital Marketing and Social Media
• Environmental Sustainability in Business
• Marketing and Advertising Strategies
• Diverse Aspects of Tourism Research

المنشورات (21)

• Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts
  2024 · Environmental Science and Pollution Research · استُشهد به 18 مرة
• Visitors’ attraction and co-creation at World Expo – a qualitative study unveiling visitors’ delight and engagement with immersive technology
  2024 · Tourism Recreation Research · استُشهد به 18 مرة
• Unmasking luxury consumption and its psychology: An experimental approach to understanding the motivations behind ethical and sustainable brand preferences
  2024 · Business Ethics the Environment & Responsibility · استُشهد به 15 مرة
• Knowledge management is no more a gray area in the tourism industry in India – a study on transformation leadership and executive communication
  2024 · Journal of Knowledge Management · استُشهد به 8 مرة
• Investigation of the Destination Resilience of Turkey: New Insights from Convergence Hypothesis
  2024 · FIIB Business Review · استُشهد به 1 مرة
• Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
  2023 · Journal of Consumer Behaviour · استُشهد به 208 مرة
• Green human resource management and environmental performance: mediating role of green innovation – a study from an emerging country
  2023 · foresight · استُشهد به 101 مرة
• Exploring the role of augmented reality as a new brand advocate
  2023 · Journal of Consumer Behaviour · استُشهد به 55 مرة
• The impact of leader-member exchange, perceived organizational support, and readiness for change on job crafting behaviours in HRM in an emerging market
  2023 · The International Journal of Human Resource Management · استُشهد به 36 مرة
• Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect
  2023 · Journal of Intellectual Capital · استُشهد به 23 مرة
• Evaluating the impact of faculty development on employee engagement practices in higher education: analysing the mediating role of professional development
  2023 · The Learning Organization · استُشهد به 21 مرة
• Does the micro become macro in developing economies? A study to trace sustainable circular replacements for emerging world's green development
  2023 · Business Strategy and the Environment · استُشهد به 12 مرة
• New Higher Education Policy and Strategic Plan: Commensurate India’s Higher Education in Global Perspective
  2023 · FIIB Business Review · استُشهد به 10 مرة
• Guest editorial: Blue whistle for brands – consumers’ and stakeholders’ perspective towards reformation in marketing legal practices
  2023 · International Journal of Law and Management
• LET'S CONNECT IN METAVERSE. BRAND'S NEW DESTINATION TO INCREASE CONSUMERS' AFFECTIVE BRAND ENGAGEMENT & THEIR SATISFACTION AND ADVOCACY
  2022 · Journal of Content Community and Communication · استُشهد به 63 مرة
• Quality Dimensions of Augmented Reality-based Mobile Apps for Smart-Tourism and its Impact on Customer Satisfaction & Reuse Intention
  2022 · Tourism Planning & Development · استُشهد به 57 مرة
• Consumer Green Consumption Behavior
  2022 · Information Resources Management Journal · استُشهد به 6 مرة
• Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
  2021 · Computers in Human Behavior · استُشهد به 288 مرة
• Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
  2021 · International Journal of Consumer Studies · استُشهد به 122 مرة
• Analysis of drivers for anti-food waste behaviour - TISM and MICMAC approach
  2021 · Journal of Indian Business Research · استُشهد به 31 مرة
• Embracing the employee orientation: does customer relationship matter in brand building?
  2021 · Benchmarking An International Journal · استُشهد به 27 مرة

مجلات النشر

• FIIB Business Review × 2
• Journal of Consumer Behaviour × 2
• Environmental Science and Pollution Research × 1
• Tourism Recreation Research × 1
• Business Ethics the Environment & Responsibility × 1
• Journal of Knowledge Management × 1

المنشورات حسب السنة

• 20245
• 20239
• 20223
• 20214

المؤلفون المشاركون

• Bouchra Oukhayi
• Yousra Bousba

البيانات البيبليوغرافية مصدرها OpenAlex (قاعدة مفتوحة).