Accueil › Annuaire des chercheurs › Vikas Arya
Vikas Arya
Affiliation : International University of Rabat
- 21Publications (affiliation marocaine)
- 59Publications au total
- 2061Citations
- 20Indice h
Profil de recherche
Vikas Arya compte 21 publications référencées (2021–2024). Ses travaux paraissent principalement dans « FIIB Business Review », « Journal of Consumer Behaviour » et « Environmental Science and Pollution Research ». Son article le plus cité, « Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach » (2021), a été cité 288 fois. 17 de ces publications datent des trois dernières années d’activité. Ses travaux sont cosignés avec au moins 2 chercheurs.
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Créer mon profil gratuit Ajouter mes publicationsDomaines de recherche
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Marketing and Advertising Strategies
- Diverse Aspects of Tourism Research
Publications (21)
- Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts
- Visitors’ attraction and co-creation at World Expo – a qualitative study unveiling visitors’ delight and engagement with immersive technology
- Unmasking luxury consumption and its psychology: An experimental approach to understanding the motivations behind ethical and sustainable brand preferences
- Knowledge management is no more a gray area in the tourism industry in India – a study on transformation leadership and executive communication
- Investigation of the Destination Resilience of Turkey: New Insights from Convergence Hypothesis
- Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
- Green human resource management and environmental performance: mediating role of green innovation – a study from an emerging country
- Exploring the role of augmented reality as a new brand advocate
- The impact of leader-member exchange, perceived organizational support, and readiness for change on job crafting behaviours in HRM in an emerging market
- Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect
- Evaluating the impact of faculty development on employee engagement practices in higher education: analysing the mediating role of professional development
- Does the micro become macro in developing economies? A study to trace sustainable circular replacements for emerging world's green development
- New Higher Education Policy and Strategic Plan: Commensurate India’s Higher Education in Global Perspective
- Guest editorial: Blue whistle for brands – consumers’ and stakeholders’ perspective towards reformation in marketing legal practices
- LET'S CONNECT IN METAVERSE. BRAND'S NEW DESTINATION TO INCREASE CONSUMERS' AFFECTIVE BRAND ENGAGEMENT & THEIR SATISFACTION AND ADVOCACY
- Quality Dimensions of Augmented Reality-based Mobile Apps for Smart-Tourism and its Impact on Customer Satisfaction & Reuse Intention
- Consumer Green Consumption Behavior
- Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
- Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
- Analysis of drivers for anti-food waste behaviour - TISM and MICMAC approach
- Embracing the employee orientation: does customer relationship matter in brand building?
Revues de publication
- FIIB Business Review × 2
- Journal of Consumer Behaviour × 2
- Environmental Science and Pollution Research × 1
- Tourism Recreation Research × 1
- Business Ethics the Environment & Responsibility × 1
- Journal of Knowledge Management × 1
Publications par année
- 20245
- 20239
- 20223
- 20214
Co-auteurs
Données bibliographiques issues d’OpenAlex (base ouverte).
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