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Vikas Arya
Affiliation : International University of Rabat
- 21Publications (affiliation in Morocco)
- 59Total publications
- 2061Citations
- 20h-index
Research profile
Vikas Arya has 21 indexed publications (2021–2024). Their work appears mainly in “FIIB Business Review”, “Journal of Consumer Behaviour” and “Environmental Science and Pollution Research”. Their most cited article, “Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach” (2021), has been cited 288 times. 17 of these publications date from the last three years of activity. Their work is co-authored with at least 2 researchers.
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Create my free profile Add my publicationsResearch areas
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Marketing and Advertising Strategies
- Diverse Aspects of Tourism Research
Publications (21)
- Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts
- Visitors’ attraction and co-creation at World Expo – a qualitative study unveiling visitors’ delight and engagement with immersive technology
- Unmasking luxury consumption and its psychology: An experimental approach to understanding the motivations behind ethical and sustainable brand preferences
- Knowledge management is no more a gray area in the tourism industry in India – a study on transformation leadership and executive communication
- Investigation of the Destination Resilience of Turkey: New Insights from Convergence Hypothesis
- Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
- Green human resource management and environmental performance: mediating role of green innovation – a study from an emerging country
- Exploring the role of augmented reality as a new brand advocate
- The impact of leader-member exchange, perceived organizational support, and readiness for change on job crafting behaviours in HRM in an emerging market
- Does startup culture in the emerging country grow around societal sustainability? An empirical study through the lens of co-creational capital and green intellect
- Evaluating the impact of faculty development on employee engagement practices in higher education: analysing the mediating role of professional development
- Does the micro become macro in developing economies? A study to trace sustainable circular replacements for emerging world's green development
- New Higher Education Policy and Strategic Plan: Commensurate India’s Higher Education in Global Perspective
- Guest editorial: Blue whistle for brands – consumers’ and stakeholders’ perspective towards reformation in marketing legal practices
- LET'S CONNECT IN METAVERSE. BRAND'S NEW DESTINATION TO INCREASE CONSUMERS' AFFECTIVE BRAND ENGAGEMENT & THEIR SATISFACTION AND ADVOCACY
- Quality Dimensions of Augmented Reality-based Mobile Apps for Smart-Tourism and its Impact on Customer Satisfaction & Reuse Intention
- Consumer Green Consumption Behavior
- Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
- Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
- Analysis of drivers for anti-food waste behaviour - TISM and MICMAC approach
- Embracing the employee orientation: does customer relationship matter in brand building?
Publication venues
- FIIB Business Review × 2
- Journal of Consumer Behaviour × 2
- Environmental Science and Pollution Research × 1
- Tourism Recreation Research × 1
- Business Ethics the Environment & Responsibility × 1
- Journal of Knowledge Management × 1
Publications per year
- 20245
- 20239
- 20223
- 20214
Co-authors
Bibliographic data from OpenAlex (open database).
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