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Anouar Bouima
Affiliation : University Ferhat Abbas of Setif
- 2Publications (affiliation in Algeria)
- 2Total publications
- 0Citations
Research profile
Anouar Bouima has 2 indexed publications (2025). Their work appears mainly in “Science Education and Innovations in the Context of Modern Problems” and “The International tax journal”. Their work is co-authored with at least 1 researcher.
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Create my free profile Add my publicationsResearch areas
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
Publications (2)
- The Impact of Influencer Credibility on Brand Engagement: The Mediating Role of Perceived Value in a Digital Context: a Case Study of Iris Brand in Algeria
- Exploring the effect of brand image on e-WOM through brand value: Evidence from Condor in the Algerian Home Appliance Market
Publication venues
- Science Education and Innovations in the Context of Modern Problems × 1
- The International tax journal × 1
Co-authors
Bibliographic data from OpenAlex (open database).
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